We started to stock Air and Grace trainers at the beginning of Summer and response from customers have been incredible.
Every now and then a brand comes along and everyone fall in love with it, some people can’t stop talking about it and some may even dream about it. (a customer told me she dreamt that she bought a pair of Air and Grace Copelands and when she wore them to work, her male boss was wearing the same pair. This was one of those convos that had me smiling all day long).
Our customers love Air and Grace and their following is growing everyday. Hang on, what’s all the fuss about I hear you say. First of all, they look pretty damn awesome and secondly they are SUPER comfortable.
Why do they fit so well? This is their secret. Its their patented Tender Loving Air® comfort technology. Unique to Air & Grace , It’s created from three different layers of luxurious memory and recovery foam cushioning, shaped into a wedge, cleverly hidden inside the shoe.
The result is a very comfortable shoe made with high performance materials, which look stylish and perfect for busy women.
So, who is behind this legend of a brand?
Answer – Claire Burrows.
Claire was a footwear buyer for a number of high street stores. She then started her own business, a private label business selling to the high street. Six years later she sold her shares to her business partner and went on to join Fitflop and Aldo.
In 2013 she set up Air and Grace.
In 2014 Claire won a competition for UK’s best retail brand, which she secured £150K investment as prize money.
And what is the premise of Air and Grace?
This is what Claire has to say:
“It’s beautiful shoes for busy feet. The premise is, we are all busy, we’re all running around town and we all need shoes that we can rely on not to ruin our day”
Here’s big up to you Claire. Because you make beautiful shoes that can never ruin our day, not even if we find our male boss wearing the same pair …….
Air and Grace trainers are available online www.covetbrighton.co.uk and in stores now.