MASAI

Effortlessly Feminine Danish Design

At Covet, we’re passionate about curating exceptional pieces for women who value individuality, comfort, and style. That’s why we proudly stock Masai - a designer women’s fashion brand created in Copenhagen and inspired by real women. Known for its relaxed silhouettes, tactile fabrics, and artistic prints, Masai offers a fresh perspective on everyday dressing.

Since its founding in 1992, Masai has become a beloved name in women’s clothing across the UK and beyond. Their collections are thoughtfully crafted to celebrate the female form in all its diversity, offering flattering fits that flow with ease rather than conform to trends. It’s Danish fashion at its most distinctive, creative, comfortable, and truly empowering.

Inspired by Women, Designed for Real Life

Masai is more than a fashion label – it’s a philosophy. Every garment is made with real women in mind: women who value comfort, who move through different roles every day, and who want their wardrobe to reflect both their personality and lifestyle. The brand’s signature styles include flowing tunics, soft jersey dresses, relaxed trousers, and striking knitwear – all designed to be layered, styled, and loved season after season.

What sets Masai apart in the world of women’s fashion is its use of high-quality natural fibres, flattering drapes, and rich colour palettes. Their collections are inspired by global art, culture, and the vibrant spirit of Copenhagen, creating pieces that look as good as they feel.

Fashion That Moves With You

Masai’s approach to contemporary women’s clothing champions fluidity over formality. Rather than following fast fashion cycles, Masai focuses on long-lasting design and wardrobe versatility. Whether you're dressing for work, a weekend city break, or simply enjoying everyday life, their clothes allow you to move with confidence and ease.

At Covet, we choose Masai because it speaks to women of all ages, shapes, and styles. It’s fashion that celebrates you, just as you are.