Collection: Noble Wilde

Founder in 1982, as the then Weft Knitting Company by Hugh Douglas specialising in high quality woollen garments, for elegant, everyday wear. 

In 1998, thirsty for a new challenge and a product that could really differentiate themselves from the market, they discovered an exciting new fibre blend, possum merino. As one of nature’s truly most wondrous materials, the innovation of blending possum fur with merino wool was a lightbulb moment for them, both as a company and creatively. 

They threw ourselves whole-heartedly into making garments extolling one key principles —luxury without comprise—and elevating possum merino into an art form.  

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