Having your own business is always going to be a bit instinctive, although I am aware I should get more computer savvy, I am definitely old school and like the creative elements of my business most.
It’s been a strange time for so many reasons but in terms of business, it’s been a time that tests your instincts.
When reviewing the last year, it is normally easy to judge what have been your best sellers as you can physically see what you have left. That remains true of this year too despite being disputed by closures etc
It’s the first season we’ve done absolut cashmere which is created from one of the world rarest and most luxurious natural fibre, Mongolian cashmere. They design for a modern woman with a positive attitude who embraces colour and oversize for a cool and casual look it’s worked so well for us, that we only have four bits left in the sale. I think it’s easy to wear and looks smart and has a lovely cheerful demeanour about it.
As always our stand out best seller is mama b. It has been particularly perfect for the time as it almost looks like glamorous sportswear. It’s deconstructed jerseys and fleeces are perfect for today’s practical women, dynamic, urban, simple. They design with the wearer’s comfort in mind and this can definitely be appreciated when wearing their garments.
This year we surprised our selves by taking on a range I’d been following on Instagram, Cofur. It’s sustainable, made from vintage sarees, so each piece is truly unique and their pieces are so flattering and easy to wear. I have loved seeing mums and daughters in the same collection. They look great layered up together or with other garments as much as they stand alone.
We have only been selling Eribé for a couple of years but they have an amazing sell-through. Born out of a desire for creative freedom and knitwear Rosemary Eribé set up her company in 1986 from humble beginnings it has grown from strength to strength. The combination of her iconic Scottish fair isle and the beautiful vivid colours make it a something for everyone collection
This winters non-delivery from our normal footwear brand Kanna gave me a chance to try a different brand in the shape of Esska, stylish, contemporary, minimal and comfortable footwear. Designed by the gorgeous Souraya Gyves in London and produced in small local factories in Portugal.
I feel what some of our designers stand for is in line with our beliefs comfortably, stylish clothes to wear with ease and confidence made ethically and fairly to also wear with pride.